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Why Your Website Ranks Low in Search Engines(And What You Can Do About It)...Most any online business owner understands the importance of high search engine rankings. Because the majority of internet users get their information through search engines, it's vital that your website ranks high enough to claim their attention. Unfortunately, most visitors fail to venture past the first or second page of search engine results. If you want to get noticed by potential customers, you simply must get your site into one of these first two pages. The Old System Years ago, search engines like Google used keyword occurrence and prominence to determine the order of their results. This captured the attention of many unscrupulous, opportunistic individuals who began extensive programs intended to SPAM the engines with useless content glutted with an over-abundance of keyword phrasing. These site owners profited greatly at the expense of visitors interested in finding content pertinent to their request. The search engines responded by adapting their algorithms to catch these offenders. Now, if you attempt to gain ranking by infusing keywords without context, your site will get a harsh penalty. The New Way Bitten by the deceptive methods used by black hat web optimizers, search engines adjusted their algorithms to place a greater importance on incoming links. To put things simply: search engines now view incoming links as "votes" for a particular website. If many reputable sites link to yours, the search engines will automatically determine that they are doing so for good reason, and your site will shoot up the rankings. If you have none or few incoming links, you really have no chance at ascending in the rankings. Getting Incoming Links There are two fundamental ways you can acquire incoming links. First, you can solicit links by contacting site owners and explicitly asking for them. Unfortunately, most site owners will demand a reciprocal link. This defeats the purpose of the linking strategy, as search engines tend to devalue reciprocal linking. If you are able to convince a site owner to provide a one-way link to your site, the results can be very beneficial. Unfortunately, this can be a difficult and frustrating endeavor. The second and most reliable way to garner incoming links is to focus heavily on providing interesting, informative content that will attract attention. When blog and site owners read something useful on your site, they are likely to establish a link on theirs. Controversial content tends to inspire the same reaction. So, if you can't think of anything informative to say, consider saying something liable to inspire conversation. Anchor Text When search engines determine the importance of an incoming link, one of the things they focus on is anchor text. This is the wording within the link. If your site is about dogs and the incoming link from another site has the word "dog" in it, search engines are apt to believe that your site is about dogs and list it accordingly. Encourage accurate anchor text by adding large bold titles to the pages on your site. More often than not, bloggers and site owners are likely to go with the text you assign. Get more SEO tips from this ebook: Advanced SEO Techniques Improve your SEO. Use this service to get quality backlinks:  |
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