Small Business Pricing for Maximum Profit

What should you charge?... "Small Business Pricing for Maximum Profit" is a downloadable ebook that covers various pricing strategies and uses practical examples to help you set appropriate prices at a profitable level that will attract and retain customers, regardless of whether you are selling a product or service. Read an excerpt below.

CONTENTS:

Pricing Strategy
Suggested Retail Pricing
Competitive Position
Pricing Below Competition
Pricing Above Competition
Bundled Pricing
Psychological Pricing
Research
Pricing & Cost Analysis
How to Price a Product
Offering Discounts
How to Price a Service (Per Hour vs. Per Project)
Summary

Adobe Reader PDF file. You will be forwarded to a download page following secure purchase.


Price: $11.95


Excerpt:
Pricing goods and services is one of the most difficult tasks for small business owners. Many small businesses fail to make a profit simply because they don't have an appropriate pricing strategy. The "right price" is one that consumers are willing and able to pay, and retailers are willing to accept in exchange for merchandise and services. The right price also allows the retailer to make a profit while providing the consumer with satisfaction before, during, and after the sale. To achieve maximum profit while also satisfying and retaining customers, all small business owners should approach pricing strategy from a value-based perspective. In other words, the essential question to ask is: How much does my product or service help my customer to save or improve? This part is essential to consider when it comes down to setting a target profit for your product or service. As you develop your pricing strategy you must also understand your market, costs and competition. Remember, the marketplace responds rapidly to changes in economy, technology and competition. You must keep abreast of the factors that affect pricing and be ready to adjust quickly.

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